Vaneeza V Lawn to Launch three Lawn Collections 2012
As we saw lawn extravaganza that started from late January, one was hoping for V lawn
announcements. Well the good news is V lawn by Vaneeza Ahmed is to be introduced this April. What makes it more exciting is the fact; Vaneeza Vlawn Prints introduces two brand new lines, V-luxury Prints Collection and the Limited Edition Collection, in addition of Signature Vlawn Prints.
Designing lawn since 2006, this year Vaneeza’s Lawn is an essence of a multi ethnic celebration of colour and design. Rich patterns of Jamavar and bold representations of psychedelic truck unique to Pakistan have been brilliantly incorporated as the latest statement of Pakistani fashion. Vlawn will be well equipped with latest international ramp trends of spring summer 2012.
Speaking out her brand expansion Vaneeza Ahmad said “Each year, I look to add more value to my brand for our consumers. This year, with two more lines in addition to my signature V Lawn Prints line, I look forward to delivering on our commitment to value, quality and diversity. Therefore, for those who like their lawn to have a lot more than just prints, the Limited Edition collection offers intricate embroidery with diaphanous dupattas. Alternately, the V Luxury Prints collection may appeal more to the purists, as it is a high-end collection with dupattas in pure silks and chiffons. Alongside these two new brands, V Lawn Prints also moves into its 7th year of purely printed fabric.”