Gone are the days when you liked some dress and you had to leave it because it was not a right fit or says “One Size for All”. At Generation, you will find right size because you have to pick from FIVE available sizes. Generation is popular among women of all age brackets.
Generation has history of almost three decades now; it opened its doors in 1983 in Pakistan when ready-to-wear casual outlets were unheard of. It came, it saw and it concurred. Brand holds a strong position when it comes to bringing COTTON into fashion, constantly reviving and evolving with time. Nowadays SHALWAR KAMEEZ is not only traditional National dress but now it has crossed borders and become an international one. Moreover due to global communication, gap between National and International fashion has reduced a lot thus making people more and more aware and conscious about latest fashion and trends.
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