Fashion Models on the Ramp representing designer's creations in Showcase 2012
A four day fashion event “Showcase 2012
” held in Karachi at the DHA Country and Golf Club’s Convention started on March 27 ended on March 30. Brainchild of Pakistani fashion designer Rizwan Beyg
aimed to promote designers, photographers, musicians, event planners' work not only from Pakistan but abroad. “Showcase 2012” mainly focused on fashion, jewellery and accessories; furthermore it gave opportunity to young aspiring designers to showcase their work along with industry giants. Showcase 2012 was not just another fashion show it differed from the rest because gave an equal opportunity to both young and established designers to present their work of art.
A total of 36 designers took part in four day event, 29 local and 7 foreign. Hair and make-up for women were done by Depilex team while men grooming was executed by Sajjid for all four days. Fauzia, Fayezah Ansari, Sana Khan, Sana Sarfaraz, Amna Ilyas, Mehreen Syed, Rabia Butt, Rubya Chaudhry, Ayyan, Maha, Zeba Ali, Iffi and Abbas Jafri were among the models commissioned to the ramp.
HELLO! Pakistan & Showcase 2012
Showcase 2012 has partnered with international celebrity magazine HELLO! (published in 150 countries) which will cover a full editorial feature of fashion event in the first edition of Hello Pakistan, to be published in next couple of weeks.
Showcase Day 1
The designers who put their work on the ramp on Day One were Zaheer Abbas, Danish Waqeel, Asian Institute of Fashion Design Fab 5 (Ayesha Anees, Amina Jauhar, Anum Akhlaq, Birjees Waiz and Karin Yazdani), Warda Lawn, Irfan Ali, Sanya Maskatiya, Hira Lari, Arugam Bay (Ajai Vir Singh—Sri Lanka) and Nida Azwer.
Showcase Day 2
Day 2 saw the fashion takes of Zainad Sajid, Team Bareeze, Farhan & Ambereen, Ellemint (Sofia Naveed Lari & Marya Dada), Syed Rizwanullah, Nakul Sen (India), Studio FH (Fouzal Hameed—Sri Lanka), Nida Khurram and FNK Asia (Huma Adnan).
Showcase Day 3
Day 3 featured Maheen Karim, Zarmina Masud Khan, Ishtiaq Afzal Khan, Ibrahim Hanif, Wardha Saleem, Bibi Productions (Bibi Russell), Ayesha Khurram, Mirzayano (Yasir Mirza), Kuki Concepts (Zahid Khan).
Showcase Day 4
And finally, Day 4 showcased Faiza Samee, Mian Nauman Ghani, Sanya Muneer, Datch (Massimo Pedio), Agatha Ruiz de la Prada, Feeha Jamshed, Monia Farooqui, Amir Adnan and Honey Waqar.
As far as fashion presentations were concerned, Showcase 2012 was dominated by mainly pret collections from mesmerizing to pleasing to dull.