A fashion label that introduces dresses which will craft your own personal style and stand you out from the rest is “Daaman”. It was founded in 2009 and with in short span of 3 years, it has not only created its own place in the Pakistani fashion market but also became one of the most popular ready to wear clothing label for women in Pakistan. It has very strong social media presence and also considered very reliable for online shopping. Every other prêt retail brand in Pakistan offers one and same thing but Daaman came up with the philosophy of “Less is more” that is why it takes the market like storm. It is featured in almost every leading Pakistani fashion magazine and acknowledged as one of the best Prêt retail brand in Pakistan. Maleeha Chaudhry is the CEO and design director of Daaman who worked with the team of 3 designers. She has received no formal education of Fashion designing and she thinks that degree can refine one’s ability but not create it. According to her “ the basic design philosophy behind Daaman is that the attire should complement the person instead of overshadow its personality. She believes that simple can make an effective statement that is why all dresses of Daaman are simple yet trendy”. The brand has created its own niche for simple and hip dresses that caters to women who are confident, elegant and chic. Daaman was nominated for Prestigious Lux style award for 2011. It is currently stock in L’atelier, Islamabad and has 3 outlets in Karachi and Lahore. Address: Karachi 7C, 6th Zamzama Lane, DHA, Karachi Contact: 021-3582-3747 G-28, Dolmen Mall Clifton, Karachi Contact: 021-3529-3934 Lahore  Plaza 32, 1st Floor, Z-Block DHA (Above Hang Ten and near Gloria Jean's Coffees) Contact: 042-3569-2924 Islamabad L’atelier 1A, Main Kohistan Rd Corner of Street 2 F-8/3, Islamabad Phone: 051-2287055
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  • Mariam December 4, 2013, 5:55 pm

    I simply love Daaman <3

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